Founder
School culture, community and alignment through the MYSFIT lens.
Who this is
Alex Lefevre is the founder of MYSFIT and works with schools on culture, community, communication and lived stakeholder experience. He is not a marketer who discovered education. He is an educator who learned that most schools do not have a marketing problem. They have an alignment problem.
What he actually does
He helps schools align internal reality, external message and daily experience so the same story can be recognised from inside and outside the organisation. This is not about prettier brochures. It is about making sure what leadership says, what staff feel, what parents hear and what students live are not four different stories.
Why it matters
Most schools do not suffer from a lack of values. They suffer from misalignment between leadership intent, staff reality, parent trust and student experience. That misalignment creates predictable damage: staff fatigue, inconsistent decisions, parent confusion and brand distrust. You cannot market your way out of a story that contradicts itself.
The clocksmith lens
The work is about understanding how the moving parts interact, where friction lives, and what small adjustments change the whole rhythm. A clocksmith does not replace the mechanism. He listens, identifies the precise point of friction, and makes the adjustment that restores coherence. That is the MYSFIT approach.
When to reach out
If your school looks strong on paper but feels uneven in practice, this is the work.
Next step
If you want to see how this thinking becomes diagnostic, begin with School Perception.
Discover the full process