Hello,

Most marketing teams worship their brand rules. The best teams bend them.

I am Alex, founder of Mysfit Co. With over 20 years in the creative industry across France, the UK, Korea, and Indonesia, and a decade working within international school environments in Shanghai, I've dedicated much of my career to helping school marketing teams tell stronger stories. This often means navigating strict guidelines, limited time, and high expectations.

I am hosting a live online session specifically for international school marketing teams in East Asia, titled:

'How to stick to the brand without sticking to the rules.'

This session will take place on Tuesday, 2 December 2025 at 11:00 (GMT+8).

We will explore how brand guidelines are typically used, challenge the notion that 'consistency' is the entire story, and discover how your team can maintain brand clarity without feeling creatively constrained. It's an opportunity to access support rarely available internally.

If one or two members of your team would benefit from rethinking their approach to brand guidelines, you can find more details and register to join below.

We look forward to offering valuable insights with no obligation or sales pressure.

Kind regards,
Alex
Mysfit Co.